He Turned Around & She Said: “I’ve Been Looking For You All Night!”

Whatever Lola wants, Lola gets...

“Whatever Lola wants, Lola gets”… Let’s dance…

Sofia Vergara stars in a new Diet Pepsi spot proving once again that whatever Lola wants, Lola gets. Sofia must think on her feet, using her wit and charm to dance her way across a crowded Miami club to reach her goal — a refreshing can of Diet Pepsi.

Now if you’re like most mortals, you chuckle and move on. It was a cute commercial, and we got the message.

Buy Pepsi.

Right? But if you’re like most English teachers, you know it’s an opportunity to discuss marketing of products. It’s an opportunity to discuss how we are influenced to buy certain products.

For example, what marketing methods are being used in the Audi video? What does vampires and cars have in common?

Absolutely nothing, except that everyone “knows” vampires can’t stand the daylight. It kills them.

So along comes this car, with lights so bright, that it finishes off a pack of vampires. You wanna see at night? Then buy this car.

So what kind of advertising / marketing / propaganda is that? If you and your students can’t figure it out, guess what? You all will be driving Audis and going to vampire parties.

And our dancing diva, Sofia? Guys, what kind of advertising / marketing / propoganda is this? There you are, at home, watching the Super Bowl, most likely with a beer in hand, it’s commercial time, and comes Sofia.

You finish watching the commercial, notice you need another beer, go to the fridge, reach in, and pull out… a Pepsi. 🙂

Yes, this is good stuff for the classroom of the 21st Century…

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About profesorbaker

Thomas Baker is the Past-President of TESOL Chile (2010-2011). He enjoys writing about a wide variety of topics. The source and inspiration for his writing comes from his family.
This entry was posted in Connectivism, Culture, Education, Education Technology, Music, Reflections, Sports and tagged , , , , , , , , , , , , . Bookmark the permalink.

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