An Open Letter to Anyone Who Writes Headlines for a Living (by DEMIAN FARNWORTH)

by DEMIAN FARNWORTH

Howdy writer,

Remember when I said that profitable advertising was a planned and purposeful neglect of everything except making the sale … and that you should treat copywriting like a salesman?

Well, there is something else you should know: the difference between copywriting and face-to-face salesmanship is that the salesperson can’t be ignored …

She demands attention. Your advertisement, however, can be ignored. This is why effective headlines are so important.

See, an effective headline is like calling out in a crowded room, “Hey Demian, can I talk to you?” Your headline gets the attention of the right people. So you write a headline that recognizes those people.

But there’s a problem.

[ Continue Reading… ]

Source: Copyblogger.com

Demian Farnworth
St. Louis, Missouri
2013

About the Author:

Demian Farnworth is Chief Copywriter for Copyblogger Media. Follow him on Twitter or Google+. Then visit his blog to read his Education of a Writer series.

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About profesorbaker

Thomas Baker is the Past-President of TESOL Chile (2010-2011). He enjoys writing about a wide variety of topics. The source and inspiration for his writing comes from his family.
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