I have a confession to make. ==> I write books. I’m a writer. Some of my books are excellent, and I know I’m never going to change a single word. Most of my books, however, will get better, and better, each time I review, revise, and republish them. Experience makes you better, and your work improves.
Now, I wrote books long before I ever published a book. Keep that in mind, because…I have a confession, another one, to make. Next confession ==> I’m not a publisher, but I publish books. I’m not a marketing specialist, but I specialise in promoting the books I write and publish.
So, it is obvious what I do best. I write books better than I publish them, and of course, better than I promote them. As an independent publisher, I have learned a great deal by observing and studying what other “indie” authors like myself were doing.
Don’t get me wrong. I’m proud of what I’ve accomplished so far. I recently had one of my books, “I Live In Chile” reach Number 1 on the Best Seller List in Canada. I am an international best selling author, and it was quite a moment for me, as the day I accomplished that feat, Chile’s own great author, Isabel Allende, was not even in the top ten. She was number 21 that day…
As you can see, I held my own with the best publishers in the world. I thoroughly enjoyed that moment, being number one. You see, my competition are all professionals with the highest level of training, skills, knowledge, and resources. Me, I’m just a one man show. I write, I publish, and I promote. So yes, I recognize my achievement, but know that I have a lot to learn, still…
The most important thing I can do, is say “Thank You”, to my loyal fans and readers. Your support helped me to begin 2014 achieving great things, and if you will stay with me, we will accomplish more together. There is no doubt about that, we still have a long road ahead of us to travel together…
But I’m never content with simply being average. So, I keep observing others, studying what they are doing, and reading what they are publishing about writing, publishing and promoting books.
Below, I share an article about promoting books, as I found it to be full of useful tips and advice:
New Year?s Resolution #2: Get Marketing!
by Maria Murnane
For those of you who already have a book in hand, now it’s time to get marketing!
Before I was published, I attended a writers conference where the keynote speaker suggested that everyone in the audience do five things every day to promote our work. At the time I thought that was a bit much, and now that I have multiple books out there, I still think it’s a bit much. However, if you think doing five things a day is unreasonable, doing one is not. So that’s what I propose today for my readers: In 2014, do one thing each day to promote your book.
To nudge you along, I suggest putting a daily alarm on your phone that says DO SOMETHING FOR BOOK MARKETING! That may sound silly, but trust me, it helps. That little beep is hard to ignore after a while. Guilt is a powerful motivator.
Here are some suggestions to get you started:
Monday: Update your author bio.
Tuesday: Take snippets from your best reviews and create a “Praise for (title of your book)” document.
Wednesday: Create a compelling one-line description of your book.
Thursday: Create a compelling one-paragraph description of your book.
Friday: Contact your college alumni magazine about your book using the above materials.
Saturday: Make a list of 10 influential people you want to read your book.
Sunday: Research how to get your book into the hands of the above people.
These are just a few ideas that only scratch the surface of the myriad things you could do to promote your book. (There are many more suggestions on my blog if you’d like to have a look.) While the bigger list may seem daunting, the key is to think small, don’t freak out, and go one day at a time. If you do just one thing a day to promote your work, soon you’ll have done dozens of things, and eventually hundreds. You may not see results right away, but over time those seeds you sow can sprout into prolific fruits. If I’ve learned anything about book marketing over the years, it’s that persistence pays off, and little things do add up. I’m living proof of that. Happy New Year!
Maria Murnane is a paid CreateSpace contributor. She is the award-winning author of the romantic comedies Perfect on Paper, It’s a Waverly Life, Honey on Your Mind, and Chocolate for Two. She also provides consulting services on book publishing and marketing. Learn more at http://www.mariamurnane.com.